Borbonese is a historic Italian brand specializing in bags and accessories. Founded in Turin in 1910, the brand is universally recognized for its “Occhio di Pernice” (O.P) printed suede, which attracts an elegant and cosmopolitan clientele. Its Italian Nonchalance aesthetic evokes the style of Italy’s historic bourgeoisie, yet it is now contextualized in a new era with a greater focus on sustainable commitment and inclusivity across generations.

The O.P print is the symbol and hallmark of the maison. Created in the 1960s, the O.P fabric remains the brand’s emblem, having contributed to Borbonese’s status as one of the most significant names in Italian fashion.

The Occhio di Pernice print is among the most copied and reproduced designs in the grey market. This market involves unauthorized products sold through distribution channels other than those authorized by the manufacturer, damaging the brand’s image among customers and causing the producer to lose control over its network of official dealers. Additionally, when it comes to liability, if the seller is not authorized, the manufacturer is not responsible for the product’s quality, offering less protection for the consumer.

To combat this phenomenon, Borbonese has partnered with the software company Elision to utilize the Brand Value Platform, a product traceability system based on RFID technology.

Borbonese has embarked on a journey toward achieving full traceability control at the individual item level across production, distribution, and after-sales channels, ensuring that customers always receive products in optimal condition with all the quality, sustainability, and reliability guarantees that distinguish the brand as a symbol of excellence, craftsmanship, and Italian lifestyle.

Elision’s solutions enable not only product traceability but also authenticity assurance and certification of Italian origin. Furthermore, they provide easy and immediate access to all relevant product information. Borbonese is also a brand strongly committed to sustainable development as a core value, from products to packaging, corporate behavior, and the entire supply chain.