FIND OUT HOW TO FIGHT THE GRAY MARKET AND PROTECT YOUR BRAND
The gray market (or grey market) is an ever-expanding phenomenon affecting a variety of sectors, including perfumes, cosmetics, watches, jewelry, handbags, leather goods, photographic equipment, gifts, wines and spirits.
This market involves products sold through unauthorized channels, that is, outside the official network established by the manufacturer, causing a loss of control over distribution and damaging brand image.
In the United States, for example, in the cosmetics sector, the gray market has reached a value of more than $6.3 billion. Products sold through these unauthorized channels may be original but not intended for that market, lacking official warranties or proper storage conditions. In some cases, these products may also be counterfeit, increasing the risks of damaging brand image
Products traded in the gray market are not only difficult to track, but may also fail to meet safety and quality regulations imposed by manufacturers.
The lack of control over distribution channels leads to several problems:
To counter the phenomenon
gray market, it is essential to monitor and control the network of
distribution, making sure that each product is sold only through the
authorized channels
Our gray market solution offers an advanced tracking system that enables:
Adopting an advanced tracking system is key to protecting your brand and ensuring that products are distributed only through authorized channels.
Our gray market technology solutions give you complete control over the distribution of products, ensuring that they are sold only through official and authorized channels.
Contact us today to find out how we can help you implement a traceability solution that effectively combats the gray market and ensures the quality and authenticity of your products.
Want to find out more about our products, or receive a quote or consulting on the best solution for your business?
Contact us by compiling the form with your data.
Fields marked with an asterisk * are compulsory.
Follow us on social media
Subscribe to the newsletter to keep up to date with Elision’s latest solutions.
Copyright © Elision S.r.l. – All rights reserved
VAT no.: 01723720031 – Certified email: elision@pec.it
Powered by
