Implementing a software solution for generating and issuing NFTs (Non-Fungible Tokens), with certified NFTs provided upon the final consumer’s purchase of a product.

Moaconcept is a  sneaker brand positioned in the Fashion segment, with collections that stand out for their originality and creativity. Creativity is the brand’s defining characteristic, grounded in the philosophy that art, culture, and creativity are drivers of social evolution.

In 2021, Moaconcept Tribute was launched, a project carried out through the Moaconcept Foundation, with the goal of giving new life to degraded urban areas through the transformative power of art. The initiative aims to develop collaborations with independent artists, promoting their art and social messages through artworks, capsule collections, and performances.  

Through NFT technology, customers who purchase the brand’s sneakers help fund the project. The chosen solution relies on Elision’s technology.

By purchasing Moaconcept shoes, customers officially become supporters of Moaconcept Tribute projects, joining a movement that sees art and collective participation as two of the driving forces of social change.

With each pair of sneakers from the new Fall/Winter 2021 collections, a QR code is associated, allowing the customer, through a simple online registration, to donate part of the proceeds from the purchased sneakers to support the creation of a creative urban revitalization project.

The customer receives a downloadable digital NFT certificate, formally attesting to their direct support for the creation of a portion of the chosen artwork.