Anti-counterfeiting

PROTECT YOUR BRAND AND BUSINESS FROM COUNTERFEITING!

The Fight Against Counterfeiting: Economic Impacts and Innovative Solutions

Counterfeiting is an increasing threat to the global economy, with Italy ranking fourth among the most affected countries. According to a study by the Rome Business School, our country suffers annual losses of approximately 225 million euros due to the sale of counterfeit products. This phenomenon not only harms businesses and consumers but also has serious repercussions on the labor market: it is estimated that over 5.4 million jobs worldwide are at risk due to the grey market.

Counterfeiting Data in Italy and Europe

According to the aggregated data from the Customs, Excise, and Monopolies Agency and the Guardia di Finanza, from 2008 to 2021, Italy recorded 208,000 seizures with 617 million counterfeit items, with an estimated economic value of over 5.9 billion euros taken out of the illegal circuit (excluding their joint operations and excluding food products, alcoholic beverages, pharmaceuticals, and tobacco).

The goods, placed on the market, would have generated a total value of nearly four million euros.

Some data in Italy and Europe:

Italy: In the first half of 2022, more than 3 million counterfeit items were seized, an increase of 150 percent over the same period last year.
Art: Four counterfeit works are sold every day in Italy, with 45 percent of the art
in circulation that is a fake.
Cosmetics: The Italian cosmetics industry loses about 935 million euros annually to fake products. 21% of the Italian population bought at least one fake cosmetic in 2022.
In Europe, the phenomenon of online counterfeiting is growing rapidly. It is estimated that 56 percent of seizures of counterfeit goods come from web sales.
The situation is particularly worrying for young Italians: 27 percent admit to having purchased at least one fake product online in the past 12 months, while 24 percent have used a pirated service.
The most purchased counterfeit products in Europe are clothes and accessories (17 %), followed by footwear (14 %), electronic devices (13 %) and cosmetics (12 %).

Technological Solutions to Combat Counterfeiting

To effectively combat counterfeiting, it is essential to adopt advanced technologies that guarantee the authenticity of products, such as:

Blockchain: A secure and immutable technology that allows every product to be tracked from production to sale, guaranteeing its authenticity
Barcodes and RFID: Tools that allow each product to be tracked and traced, improving consumer safety and confidence.
Scannable tags and open-source database: Systems that enable rapid verification of product authenticity, increasing transparency in the marketplace.
Encoded nanoparticles-a technology that acts directly in matter invisibly, creating a permanent link between the physical object and its digital identity.

These technologies are key to ensuring practical and secure certification of authenticity, reducing economic losses, and protecting consumers from fraud

The Goals for a Future Without Counterfeiting

Technology solutions must meet three basic objectives

Secure identification of each item: Ensuring that each product is authentic, creating value and
trust for the consumer.
Reliable Certification of Authenticity: Providing a practical and secure method to certify the authenticity of items, protecting the brand and consumers.
Sales channel identification: Countering the gray market by improving product traceability and sales channel transparency

Our Anti-Counterfeiting Solutions

Adopting anti-counterfeiting technologies is essential to protect your brand and ensure the safety of your consumers. The proposed solutions are practical, scalable and easily implemented.