{"id":4453,"date":"2023-10-27T17:34:15","date_gmt":"2023-10-27T15:34:15","guid":{"rendered":"https:\/\/www.elision.com\/?p=4453"},"modified":"2023-10-30T12:02:33","modified_gmt":"2023-10-30T11:02:33","slug":"channel-traceability-check-la-soluzione-per-i-daigou","status":"publish","type":"post","link":"https:\/\/www.elision.com\/fr\/blog\/fashion-luxury\/channel-traceability-check-la-soluzione-per-i-daigou\/","title":{"rendered":"Channel Traceability &#038; Check: la soluzione per i \u00ab\u00a0daigou\u00a0\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4453\" class=\"elementor elementor-4453\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61267dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61267dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c834f7\" data-id=\"2c834f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c58696d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c58696d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f845c1\" data-id=\"9f845c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168f639 elementor-widget elementor-widget-heading\" data-id=\"168f639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Lotta al mercato grigio con la TESISQUARE PLATFORM.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11855d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11855d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21e677e\" data-id=\"21e677e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa1d731 elementor-widget elementor-widget-text-editor\" data-id=\"aa1d731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il <b>grey market<\/b> \u00e8 un fenomeno in continua crescita che riguarda molte categorie di prodotti come profumi e cosmetici, orologi e gioielli, borse, pelletteria, attrezzature fotografiche e persino prodotti alimentari, vini e distillati. In USA le ricerche mostrano che nel solo settore della cosmetica, tale mercato ha raggiunto un valore di oltre <b>6,3 miliardi di dollari<\/b>. In Cina il mercato grigio, il cosiddetto <b><i>Daigou<\/i><\/b>, rappresenta un business da <b>81 miliardi di dollari<\/b>, in crescita del 40% rispetto al 2019 secondo le stime del rapporto The Daigou Index 2.0, elaborato dalla societ\u00e0 di consulenza Re-Hub.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4804df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4804df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-750e139\" data-id=\"750e139\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b18b1e elementor-widget elementor-widget-heading\" data-id=\"2b18b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cos'\u00e8 il Grey Market?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac2d4ec elementor-widget elementor-widget-text-editor\" data-id=\"ac2d4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il grey market si riferisce in particolare a quei prodotti che vengono commercializzati tramite <b>canali di distribuzione diversi da quelli autorizzati dal produttore,<\/b> causando un danno di immagine per il brand nei confronti dei clienti e una <b>perdita di controllo<\/b> da parte dell\u2019azienda produttrice sulla propria rete di dealer ufficiali. Inoltre i prodotti venduti nel grey market possono essere contraffatti (non autentici) oppure contenere ingredienti non autorizzati e <b>potenzialmente pericolosi<\/b>. Possono essere anche scaduti o non conservati alle giuste temperature nel caso di alimenti.<\/p><p>Infine, riguardo alla responsabilit\u00e0, se il rivenditore non \u00e8 autorizzato, il produttore non \u00e8 tenuto a rispondere della qualit\u00e0 del prodotto, con una conseguente minore tutela per il consumatore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1580ea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1580ea3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2897352\" data-id=\"2897352\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d31b1f elementor-widget elementor-widget-heading\" data-id=\"4d31b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluzione per il Daigou di Elision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762b562 elementor-widget elementor-widget-text-editor\" data-id=\"762b562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Per contrastare questo fenomeno ELISION ha implementato un <b>sistema di tracciabilit\u00e0 del prodotto basato sull\u2019utilizzo della tecnologia RFID.<\/b> L\u2019azienda &#8211; parte del <b>Gruppo TESISQUARE<\/b> &#8211; \u00e8 impegnata da diversi anni con i propri clienti a contrastare fenomeni quali <b>contraffazione, produzione non autorizzata e mercato grigio<\/b> mettendo in campo tecnologie all\u2019avanguardia, policy e compliance con le legislazioni internazionali.<\/p><p>La sua soluzione di <b>Brand Protection<\/b> consente alle aziende di avviare un percorso che le porta ad assumere il<b> pieno controllo della tracciabilit\u00e0 a livello di singolo item<\/b> nei canali produttivi, distributivi e di after sales per assicurare al cliente di ricevere sempre il prodotto nelle migliori condizioni e con tutte le garanzie di qualit\u00e0, sostenibilit\u00e0 e affidabilit\u00e0.<\/p><p>Nel caso del grey market la richiesta delle aziende \u00e8 soprattutto quella di poter tracciare il prodotto lungo il canale distributivo, come soluzione per contrastare tale fenomeno. La soluzione proposta da ELISION \u00e8 la piattaforma\u00a0<a href=\"https:\/\/www.elision.com\/brand-protection\/\" target=\"_blank\" rel=\"noopener\"><b><u>TESI PYB &#8211; Protect Your Brand<\/u><\/b><\/a>\u00a0che si occupa di serializzazione, anticontraffazione, tracciabilit\u00e0 e customer engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6602840 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6602840\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f686b0f\" data-id=\"f686b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-670be16 elementor-widget elementor-widget-heading\" data-id=\"670be16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TESI PYP - Protect Your Brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bec9e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bec9e5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d5bcce\" data-id=\"3d5bcce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa3f2d8 elementor-widget elementor-widget-text-editor\" data-id=\"fa3f2d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: var( --e-global-color-secondary );\">Il\u00a0<span style=\"font-weight: bold;\">modulo PYB<\/span>\u00a0possiede un protocollo di autenticazione a doppia chiave brevettato che collega ogni identificatore (QR code, tag UHF, tag NFC) con le informazioni relative al possesso del prodotto. L\u2019assegnazione di uno stato al prodotto consente di <b>localizzarlo lungo la catena di fornitura in qualsiasi momento.<\/b><\/span><\/p><p>Con TESI PYB \u00e8 possibile fornire <b>un\u2019identit\u00e0 digitale o Passaporto Digitale<\/b> ai prodotti che permette di garantirne l\u2019autenticit\u00e0 e di rafforzare la relazione con il consumatore finale.<\/p><p>L\u2019integrazione con il sistema informativo aziendale permette di generare automaticamente il profilo digitale di ciascun oggetto dalla fase di produzione fino alla commercializzazione; applicando un <b>QR code o un tag NFC<\/b> contenente il codice PYB, il prodotto acquisisce cos\u00ec una propria identit\u00e0 digitale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b4bfe04\" data-id=\"b4bfe04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4c9eef elementor-widget elementor-widget-image\" data-id=\"d4c9eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"629\" height=\"415\" src=\"https:\/\/www.elision.com\/wp-content\/uploads\/2023\/04\/logistic2.jpg\" class=\"attachment-large size-large wp-image-2753\" alt=\"\" srcset=\"https:\/\/www.elision.com\/wp-content\/uploads\/2023\/04\/logistic2.jpg 629w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/04\/logistic2-300x198.jpg 300w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/04\/logistic2-18x12.jpg 18w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lotta al mercato grigio con la TESISQUARE PLATFORM. Il grey market \u00e8 un fenomeno in continua crescita che riguarda molte categorie di prodotti come profumi e cosmetici, orologi e gioielli, borse, pelletteria, attrezzature fotografiche e persino prodotti alimentari, vini e distillati. In USA le ricerche mostrano che nel solo settore della cosmetica, tale mercato ha [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":4459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,4,11],"tags":[],"class_list":["post-4453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-luxury","category-news","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Channel Traceability &amp; Check: la soluzione per i &quot;daigou&quot; - Elision<\/title>\n<meta name=\"description\" content=\"Per contrastare il Grey Market, Elision ha implementato un sistema di tracciabilit\u00e0 del prodotto basato sull\u2019utilizzo della tecnologia RFID. 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