{"id":2363,"date":"2023-04-11T10:28:08","date_gmt":"2023-04-11T08:28:08","guid":{"rendered":"https:\/\/newco23.dev.adverteaser.com\/?p=2363"},"modified":"2024-10-28T16:28:47","modified_gmt":"2024-10-28T15:28:47","slug":"la-tracciabilita-nel-settore-del-luxury-fashion-borbonese-e-la-lotta-al-grey-market","status":"publish","type":"post","link":"https:\/\/www.elision.com\/fr\/case-study\/la-tracciabilita-nel-settore-del-luxury-fashion-borbonese-e-la-lotta-al-grey-market\/","title":{"rendered":"La tracciabilit\u00e0 nel settore del luxury fashion: Borbonese e la lotta al grey market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2363\" class=\"elementor elementor-2363\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-682f321 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"682f321\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a04028f\" data-id=\"a04028f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5263270 elementor-widget elementor-widget-text-editor\" data-id=\"5263270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Borbonese<\/strong> \u00e8 uno storico brand italiano di borse e accessori. Fondato a Torino nel 1910, il brand \u00e8 universalmente riconosciuto per il suo Camoscio con stampa\u00a0 Occhio di Pernice (O.P), capace di attrarre una clientela elegante e cosmopolita. Il suo immaginario di <em>Italian Nonchalance<\/em> richiama lo stile della storica borghesia italiana, ma \u00e8 oggi contestualizzato in una nuova era fatta di maggiore attenzione all\u2019impegno sostenibile e all\u2019inclusivit\u00e0 al di sopra di ogni generazione.<\/p><p>La stampa O.P \u00e8 il simbolo e il marchio di fabbrica della maison. Creato negli anni &rsquo;60, il tessuto O.P \u00e8 ancora oggi l&#8217;emblema del brand in quanto ha contribuito a rendere Borbonese uno dei marchi pi\u00f9 importanti nel panorama della moda italiana.<strong>\u00a0<\/strong><\/p><p>La stampa Occhio di Pernice \u00e8 tra le pi\u00f9 copiate e riprodotte nel <em>grey market<\/em>, il mercato che si riferisce a prodotti non autentici che vengono commercializzati tramite canali di\u00a0distribuzione\u00a0diversi da quelli autorizzati dal produttore, causando un danno di immagine per il brand nei confronti dei clienti e una perdita di controllo da parte dell\u2019azienda produttrice sulla propria rete di dealer ufficiali. Inoltre, riguardo alla responsabilit\u00e0, se il rivenditore non \u00e8 autorizzato, il produttore non \u00e8 tenuto a rispondere della qualit\u00e0 del prodotto, con conseguente minore tutela per il consumatore.<\/p><p>Per contrastare questo fenomeno Borbonese ha avviato una collaborazione con la software company <strong>Elision<\/strong> per l\u2019utilizzo della <em>Brand Value Platform<\/em>, un sistema di tracciabilit\u00e0 del prodotto basato sul\u2019utilizzo della tecnologia RFID. \u00a0<\/p><p>Borbonese ha iniziato un percorso che la porter\u00e0 ad assumere un pieno controllo della tracciabilit\u00e0 a livello di singolo item nei canali produttivi, distributivi e di after sales per assicurare al cliente di ricevere sempre il prodotto nelle migliori condizioni e con tutte le garanzie di qualit\u00e0, sostenibilit\u00e0 e affidabilit\u00e0 che da sempre contraddistinguono il brand come simbolo di eccellenza, artigianalit\u00e0 e stile di vita italiano\u201d.<\/p><p>L\u2019utilizzo delle soluzioni Elision\u00a0 permette, oltre alla tracciabilit\u00e0 del prodotto, di riuscire a garantirne l\u2019autenticit\u00e0 e il Made in Italy. Veicola inoltre in modo facile ed immediato tutte le informazioni utili di prodotto. Borbonese \u00e8 inoltre un\u2019azienda che crede fortemente nello sviluppo sostenibile come brand value: dai prodotti al packaging, dai comportamenti aziendali alla filiera.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Borbonese \u00e8 uno storico brand italiano di borse e accessori. Fondato a Torino nel 1910, il brand \u00e8 universalmente riconosciuto per il suo Camoscio con stampa\u00a0 Occhio di Pernice (O.P), capace di attrarre una clientela elegante e cosmopolita. Il suo immaginario di Italian Nonchalance richiama lo stile della storica borghesia italiana, ma \u00e8 oggi contestualizzato [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":7022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La tracciabilit\u00e0 nel settore del luxury fashion: Borbonese e la lotta al grey market - Elision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elision.com\/case-study\/la-tracciabilita-nel-settore-del-luxury-fashion-borbonese-e-la-lotta-al-grey-market\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tracciabilit\u00e0 nel settore del luxury fashion: Borbonese e la lotta al grey market - Elision\" \/>\n<meta property=\"og:description\" content=\"Borbonese \u00e8 uno storico brand italiano di borse e accessori. 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