{"id":1735,"date":"2014-10-28T12:00:31","date_gmt":"2014-10-28T11:00:31","guid":{"rendered":"https:\/\/newco23.dev.adverteaser.com\/?p=1735"},"modified":"2023-03-27T17:04:01","modified_gmt":"2023-03-27T15:04:01","slug":"hsc-ad-innovation-retail-lab-2014","status":"publish","type":"post","link":"https:\/\/www.elision.com\/fr\/resources\/news\/hsc-ad-innovation-retail-lab-2014\/","title":{"rendered":"HSC ad Innovation Retail Lab 2014"},"content":{"rendered":"<p style=\"font-weight: 400;\">28.10.2014 &#8211; HSC ad Innovation Retail Lab 2013 al Salone Franchising Milano dal 7 al 10 Novembre<\/p>\n<p style=\"text-align: justify; margin: 0cm 0cm 10pt;\">H&amp;S Custom, societ\u00e0 che si occupa di retail e di \u201cinternet delle cose\u201d \u00e8 presente per la terza volta all\u2019Innovation Retail Lab del Salone del Franchising Milano, con le proprie soluzioni di \u201ccustomer experience\u201d e di gestione operativa RFID per il punto vendita.<\/p>\n<p style=\"text-align: justify; margin: 0cm 0cm 10pt;\">Fin dal 2012 ha presentato per la prima volta al Salone \u00a0F.I.R.S.T. il suo sistema di superfici interattive basate su RFID con cui ha realizzato innovativi camerini e scaffali intelligenti che mirano al coinvolgimento del cliente attraverso modalit\u00e0 di interattivit\u00e0 naturale, attivando contenuti multimediali all\u2019atto di prendere un oggetto da uno scaffale o portare un abito in un camerino.\u00a0 L\u2019anno scorso H&amp;S Custom ha integrato le proprie soluzioni con i propri partner del gruppo Retail di Assintel, aggiungendo all\u2019interattivit\u00e0 il collegamento con i social media e con i sistemi di analisi dei dati raccolti e inserendo le proprie soluzioni in un \u201cecosistema\u201d di soluzioni innovative per il retail, che accolgono il cliente dalla vetrina fino al check-out al punto cassa.<\/p>\n<p style=\"text-align: justify; margin: 0cm 0cm 10pt;\">Quest\u2019anno, oltre alla \u201ccustomer experience\u201d di F.I.R.S.T. \u00a0H&amp;S Custom propone la gestione del punto vendita attraverso tecnologie RFID con le proprie soluzioni SEC.ON.T. ( Security on Things), piattaforma destinata alla \u201closs prevention\u201d e all\u2019anticontraffazione, e con\u00a0 T.H.I.R.D. sistema per la gestione RFID del materiale al punto vendita e nella distribuzione.<\/p>\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">SEC.ON.T. \u00a0\u00e8 un sistema di \u201closs prevention\u201d che non \u00e8 solo un sistema di anti taccheggio ma \u00e8 al contempo un sistema di prevenzione dei\u00a0 costi dovuti alle differenze inventariali, che, secondo il Barometro Mondiale dei Furti nel Retail, incidono per l\u20191,4% sulle vendite del retail e che in Italia pesano per 144 euro all\u2019anno su ogni nucleo familiare. Unito a T.H.I.R.D., SEC.ON.T permette infatti il controllo del materiale durante i suoi spostamenti tra il centro di distribuzione e store ed all\u2019interno del punto vendita. Le tecniche di Electronic Article Surveillance (EAS) e gli inventari \u00a0frequenti ( o continui) resi possibili dall\u2019 RFID permettono un controllo sistematico, non solo sui fenomeni di \u00a0di taccheggio, che pesano \u201csolo\u201d per 41% delle perdite del settore, ma anche su furti da parte dei dipendenti (30%), errori amministrativi (21%) e frodi ad opera di fornitori (9%).<\/p>\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">Saranno questi i temi dell\u2019intervento di Renzo Ottina, Amministratore di H&amp;S Custom, che si terr\u00e0 luned\u00ec 10 alle ore 10 all\u2019Agor\u00e0 del Sfm nell\u2019ambito del workshop Le nuove frontiere della tecnologia con le aziende dell&rsquo;\u00a0<a href=\"http:\/\/www.salonefranchisingmilano.com\/Contenuti\/linnovation-retail-lab\">Innovation Retail Lab<\/a>.<\/p>\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">Nell\u2019ambito del Lab, H&amp;S Custom presenta una serie di soluzioni pronte per l\u2019utilizzo da parte dei retailer. Si tratta di apparecchiature e software RFID pensati espressamente per punti vendita del fashion retail ma anche di integrazione con le altre \u00a0applicazioni del punto vendita. I retailer potranno rendersi conto dei passi fatti dalla tecnologia nel \u00a0proporre soluzioni semplici, facili da installare, a costi accessibili, ma soprattutto espressamente disegnate per l\u2019ambiente di vendita. \u00a0Anche questo \u00e8 innovazione.<\/p>\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">All\u2019 Innovation Retail Lab H&amp;S Custom presenta F.I.R.S.T. Fitting Room, un camerino intelligente ed interattivo, nel quale il cliente potr\u00e0 trovare i suggerimenti per un outfit perfetto, richiedere all\u2019assistente alla vendita una taglia in pi\u00f9 o un capo di un altro colore, avere promozioni mirate o condividere con i propri amici le scelte di un capo sul social network.<\/p>\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">Le soluzioni F.I.R.S.T. Clienteling, che opera sul tablet dell\u2019assistente alla vendita, fornisce informazioni sui prodotti e sulle loro disponibilit\u00e0 presso lo store e ai punti vendita vicini accedendo agli articoli grazie alla loro etichetta NFC. Lo stesso tablet, con il sistema T.H.I.R.D. Inventory, gli permetter\u00e0 di effettuare un inventario del punto vendita in pochi minuti o di individuare velocemente il capo ricercato tra migliaia, grazie alle etichette antitaccheggio riutilizzabili e dotate di RFID.<\/p>\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">Infine, al momento del check-out, il personale recuperer\u00e0 le etichette con un distaccatore SEC.ON.T Pay in grado di passare con un\u2019unica operazione il codice EAN13 al registratore di cassa e completare il check-out.<\/p>\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">Ma attenzione, un cliente \u201cdistratto\u201d potrebbe incontrare sul suo percorso SEC.ON.T EAS che individua le etichette non rimosse, attivando un allarme o avvisando la sorveglianza.<\/p>\n<p style=\"text-align: justify; line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none;\">\n","protected":false},"excerpt":{"rendered":"<p>28.10.2014 &#8211; HSC ad Innovation Retail Lab 2013 al Salone Franchising Milano dal 7 al 10 Novembre H&amp;S Custom, societ\u00e0 che si occupa di retail e di \u201cinternet delle cose\u201d \u00e8 presente per la terza volta all\u2019Innovation Retail Lab del Salone del Franchising Milano, con le proprie soluzioni di \u201ccustomer experience\u201d e di gestione operativa [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[21],"class_list":["post-1735","post","type-post","status-publish","format-standard","hentry","category-news","tag-hscustom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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