{"id":1248,"date":"2022-07-06T12:00:03","date_gmt":"2022-07-06T11:00:03","guid":{"rendered":"https:\/\/newco23.dev.adverteaser.com\/?p=1248"},"modified":"2023-03-21T15:16:49","modified_gmt":"2023-03-21T14:16:49","slug":"il-software-agile-e-integrabile-per-la-tua-smart-supply-chain","status":"publish","type":"post","link":"https:\/\/www.elision.com\/fr\/blog\/manufacturing\/il-software-agile-e-integrabile-per-la-tua-smart-supply-chain\/","title":{"rendered":"Il software agile e integrabile per la tua smart supply chain"},"content":{"rendered":"

Tracciabilit\u00e0 del prodotto, efficienza nei vari passaggi della filiera, fidelizzazione del consumatore: sono questi i tre obiettivi il cui raggiungimento decreta la credibilit\u00e0, la competitivit\u00e0 e il successo duraturo di un brand. Sono anche i passaggi attraverso cui un\u2019azienda, da un lato, costruisce i contenuti valoriali dei propri prodotti e, dall\u2019altro, li protegge dalla contraffazione.<\/span><\/p>\n

Per supportare le aziende, in particolare quelle della moda, del luxury e del manufacturing, nella costruzione di un flusso di informazioni condivisibile con gli stakeholder 3rand up Solution, societ\u00e0 del gruppo Tesisquare, propone la soluzione Brand Value Platform (BVP), un framework modulare di servizi per la brand identity.<\/span><\/p>\n

Passaporto digitale<\/span><\/h2>\n

Il primo tassello nella costruzione di questa smart supply chain \u00e8 la serializzazione dei prodotti: BVP conferisce a ciascuno di essi un\u2019identit\u00e0 digitale attraverso un codice univoco identificativo, reso leggibile attraverso le soluzioni di tracciabilit\u00e0 in etichetta tag RFID, tag NFC, QR Code. A questa identit\u00e0 unica \u00e8 possibile collegare molteplici informazioni: origine delle materie prime, luoghi di lavorazione, storia dell\u2019azienda, modalit\u00e0 d\u2019uso, curiosit\u00e0, certificazioni, ecc. BVP pu\u00f2 essere installata in cloud o in premise.<\/span><\/p>\n

Brand Value Platform pu\u00f2 essere adoperata per diversi scopi: anticontraffazione, tracciabilit\u00e0, consumer engagement e analytics.<\/span><\/p>\n

Tracciabilit\u00e0 e anticontraffazione<\/span><\/h2>\n

Protect your brand (PYB) \u00e8 la soluzione brevettata per la creazione del passaporto digitale e il contrasto alla contraffazione ed il customer engagement. Protect your made in (PYMI) o your made how sono invece le piattaforme di certificazione e trasparenza digitale dei prodotti. A seconda delle soluzioni \u00e8 possibile definire diversi livelli di accesso alle informazioni. Si pu\u00f2 per esempio escludere il consumatore finale da dati sensibili come i nomi dei fornitori delle materie prime rendendoli visibili solo al personale interno all\u2019azienda.<\/span><\/p>\n

Tutte le informazioni sul made in e il made how possono essere asseverate dalla tecnologia blockchain che le rende non modificabili, dando cos\u00ec una certificazione di trasparenza della filiera ai consumatori. Una leva di marketing rilevante per tutte le aziende del fashion&luxury e dell\u2019alimentare che hanno abbracciato i valori della sostenibilit\u00e0 e della filiera etica: \u00e8 infatti sempre maggiore il numero di consumatori che sceglie un brand anche in base alle scelte di responsabilit\u00e0 sociale dell\u2019azienda produttrice.<\/span><\/p>\n

Grazie all\u2019identit\u00e0 digitale e alla smart label l\u2019azienda avvia un rapporto 1to1 con gli utilizzatori. Le soluzioni di tracciabilit\u00e0 in etichetta permettono al consumatore di verificare l\u2019autenticit\u00e0 del prodotto che sta acquistando. La riprova avviene attraverso un protocollo brevettato, detenuto da Brand Value Platform, che prevede l\u2019invio di un codice di conferma di autenticit\u00e0 generato dal cloud. A ognni lettura la casa madre pu\u00f2 geolocalizzare il prodotto e verificare che si trovi presso un rivenditore autorizzato, contrastando cos\u00ec il mercato grigio.<\/span><\/p>\n

Consumer engagement e analytics<\/span><\/h2>\n

La piattaforma modulare di 3rand up Solution \u00e8 un touchpoint verso il consumatore. La condivisione di contenuti consente all\u2019azienda produttrice di coinvolgerlo nel proprio mondo valoriale consolidando l\u2019awarness del brand. Permette inoltre di avere un feedback sul livello di soddisfazione dell\u2019acquisto.<\/span><\/p>\n

BVP \u00e8 inoltre un\u2019importante fonte di dati sia di marketing che commerciali. Sul fronte del marketing permette di elaborare un quadro degli elementi di forza e di debolezza del<\/span><\/p>\n

prodotto sulla base dei riscontri dei consumatori, mentre sul fronte commerciale consente di mappare l\u2019andamento delle vendite per area di mercato e tipologia di canale ed eventualmente di mettere in atto delle correzioni.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tracciabilit\u00e0 del prodotto, efficienza nei vari passaggi della filiera, fidelizzazione del consumatore: sono questi i tre obiettivi il cui raggiungimento decreta la credibilit\u00e0, la competitivit\u00e0 e il successo duraturo di un brand. Sono anche i passaggi attraverso cui un\u2019azienda, da un lato, costruisce i contenuti valoriali dei propri prodotti e, dall\u2019altro, li protegge dalla contraffazione. […]<\/p>\n","protected":false},"author":15,"featured_media":1249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing"],"yoast_head":"\nIl software agile e integrabile per la tua smart supply chain - Elision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elision.com\/blog\/manufacturing\/il-software-agile-e-integrabile-per-la-tua-smart-supply-chain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il software agile e integrabile per la tua smart supply chain - Elision\" \/>\n<meta property=\"og:description\" content=\"Tracciabilit\u00e0 del prodotto, efficienza nei vari passaggi della filiera, fidelizzazione del consumatore: sono questi i tre obiettivi il cui raggiungimento decreta la credibilit\u00e0, la competitivit\u00e0 e il successo duraturo di un brand. 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