{"id":1061,"date":"2021-11-23T12:00:29","date_gmt":"2021-11-23T11:00:29","guid":{"rendered":"https:\/\/newco23.dev.adverteaser.com\/?p=1061"},"modified":"2023-03-21T11:19:36","modified_gmt":"2023-03-21T10:19:36","slug":"moaconcept-tribute-larte-riqualifica-la-citta-attraverso-gli-nft","status":"publish","type":"post","link":"https:\/\/www.elision.com\/fr\/resources\/press-releases\/moaconcept-tribute-larte-riqualifica-la-citta-attraverso-gli-nft\/","title":{"rendered":"MOACONCEPT TRIBUTE &#8211; L&rsquo;ARTE RIQUALIFICA LA CITTA&rsquo; ATTRAVERSO GLI NFT"},"content":{"rendered":"<p class=\"m-size-19 size-24\"><strong><span class=\"m-font-size-19 font-size-24\">Moaconcept Tribute &#8211; l&rsquo;arte che riqualifica le citt\u00e0 attraverso l\u2019utilizzo degli NFT<\/span><\/strong><\/p>\n<p><em>3rand Up Solution implementa per MOA Concept un\u2019innovativa soluzione software per la generazione e l&#8217;emissione di certificati di tipo NFT (Non Fungible Token), in corrispondenza dell&rsquo;acquisto delle sneakers dell\u2019azienda.<\/em><\/p>\n<p><span class=\"\">Firenze, 25.10.2021. Moaconcept\u00a0<\/span><span class=\"\">\u00e8 un brand di sneakers posizionato nel segmento Fashion, con collezioni che si distinguono per originalit\u00e0 ed estro. Il brand fa della creativit\u00e0 il suo carattere distintivo, basando la propria filosofia sul principio che l&rsquo;arte, la cultura e la creativit\u00e0 sono motori di evoluzione sociale. Nel 2021 nasce\u00a0<\/span>Moaconcept Tribute<span class=\"\">, un progetto realizzato tramite la\u00a0<\/span><strong>Moaconcept Foundation<\/strong>, con l&rsquo;obiettivo di donare nuova vita ad aree urbane degradate, grazie alla potenza trasformativa dell\u2019arte. L&rsquo;iniziativa intende sviluppare collaborazioni con artisti indipendenti, promuovendo la loro arte e il loro messaggio sociale, realizzando opere artistiche, capsule collection e performance.<\/p>\n<p><span class=\"\">Tramite la tecnologia NFT il cliente che acquista le sneakers del brand, partecipa al finanziamento del progetto. La scelta della soluzione \u00e8 caduta sulla piattaforma LYB &#8211; Love Your Brand distribuita da\u00a0<\/span><strong>3rand Up Solutions<\/strong>, azienda partecipata da TESISQUARE\u00ae.<\/p>\n<p><span class=\"\">Dice\u00a0<\/span><strong>Matteo Tugliani<\/strong>, CEO di Moaconcept: \u201dTramite l\u2019acquisto delle scarpe Moaconcept, i clienti diventano ufficialmente sostenitori dei progetti del Moaconcept Tribute, entrando a fare parte di un movimento che vede nell\u2019arte e nella partecipazione collettiva due delle forze propulsive del cambiamento sociale. Ad ogni paio di sneakers, sulle nuove collezioni Autunno-Inverno 2021, \u00e8 associato un QR code che consente al cliente, tramite una semplice registrazione online, di devolvere parte del ricavato delle sneakers acquistate e di supportare la realizzazione di un\u2019opera creativa di riqualificazione urbana. Il cliente diventa titolare di un certificato digitale NFT scaricabile, che attesta formalmente il sostegno diretto alla realizzazione di una parte dell\u2019opera scelta\u201d.<\/p>\n<p><em><strong>3rand Up Solutions<\/strong>. Partner tecnologico specializzato nella progettazione ed implementazione di soluzioni per dare identit\u00e0 digitali ai prodotti (serializzazione, anticontraffazione, tracciabilit\u00e0 e consumer\/customer engagement);la societ\u00e0 si occupa di trasformazione digitale a tutto tondo con soluzioni B2B e B2C innovative per Digital Commerce B2C e B2B, show room virtuali e sostenibilit\u00e0, soluzioni IOT e RFID e progetti NFT (Non Fungible Token) basati sulla Blockchain.<\/em><\/p>\n<p><em><strong>MOA Concept<\/strong>. Moaconcept nasce nel 2013 dall\u2019idea di un gruppo di giovani designer italiani, che hanno nell&rsquo;arte e nella creativit\u00e0 la loro ragione di vita. Il marchio unisce un&rsquo;originale ispirazione artistica ad un&rsquo;attenta conoscenza delle tendenze del mercato del lusso. Con sede a Firenze, Moaconcept incorpora la raffinatezza dello stile italiano, accompagnato da una mentalit\u00e0 internazionale.<\/em><\/p>\n<p>Contact person<\/p>\n<p><strong>Paolo Caffagni<\/strong><span class=\"\"><strong>\u00a0<\/strong>&#8211; Founder e CSMO 3rand Up Solutions<br \/>\n<\/span><a href=\"mailto:paolo.caffagni@3randup.com\" target=\"_blank\" rel=\"noopener\" type=\"email\">paolo.caffagni@3randup.com<\/a><br \/>\n<a href=\"https:\/\/www.3randup.com\/\" target=\"_blank\" rel=\"noopener\" type=\"url\">www.3randup.com<\/a><\/p>\n<p><span class=\"\"><strong>Fabrizio Vallari<\/strong>\u00a0<\/span>&#8211; Press office 3rand Up Solutions<br \/>\nTel +39 3472323226<br \/>\nf.vallari@prnews.it<br \/>\n<a href=\"http:\/\/www.prnews.it\/\" target=\"_blank\" rel=\"noopener\" type=\"url\">www.prnews.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moaconcept Tribute &#8211; l&rsquo;arte che riqualifica le citt\u00e0 attraverso l\u2019utilizzo degli NFT 3rand Up Solution implementa per MOA Concept un\u2019innovativa soluzione software per la generazione e l&#8217;emissione di certificati di tipo NFT (Non Fungible Token), in corrispondenza dell&rsquo;acquisto delle sneakers dell\u2019azienda. Firenze, 25.10.2021. Moaconcept\u00a0\u00e8 un brand di sneakers posizionato nel segmento Fashion, con collezioni che [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOACONCEPT TRIBUTE - L&#039;ARTE RIQUALIFICA LA CITTA&#039; ATTRAVERSO GLI NFT - Elision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elision.com\/resources\/press-releases\/moaconcept-tribute-larte-riqualifica-la-citta-attraverso-gli-nft\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOACONCEPT TRIBUTE - L&#039;ARTE RIQUALIFICA LA CITTA&#039; ATTRAVERSO GLI NFT - Elision\" \/>\n<meta property=\"og:description\" content=\"Moaconcept Tribute &#8211; l&rsquo;arte che riqualifica le citt\u00e0 attraverso l\u2019utilizzo degli NFT 3rand Up Solution implementa per MOA Concept un\u2019innovativa soluzione software per la generazione e l&#8217;emissione di certificati di tipo NFT (Non Fungible Token), in corrispondenza dell&rsquo;acquisto delle sneakers dell\u2019azienda. 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