{"id":1044,"date":"2022-11-03T12:00:14","date_gmt":"2022-11-03T11:00:14","guid":{"rendered":"https:\/\/newco23.dev.adverteaser.com\/?p=1044"},"modified":"2023-03-21T14:48:42","modified_gmt":"2023-03-21T13:48:42","slug":"brand-value-platform-cloud-e-blockchain-per-garantire-lautenticita-dei-prodotti","status":"publish","type":"post","link":"https:\/\/www.elision.com\/fr\/resources\/press-reviews\/brand-value-platform-cloud-e-blockchain-per-garantire-lautenticita-dei-prodotti\/","title":{"rendered":"Brand Value Platform: cloud e blockchain per garantire l\u2019autenticit\u00e0 dei prodotti"},"content":{"rendered":"<div id=\"1700776665\" class=\"dmNewParagraph\" data-element-type=\"paragraph\" data-version=\"5\">\n<p>FONTE:\u00a0<a href=\"https:\/\/it.fashionnetwork.com\/news\/Mercato-parallelo-del-lusso-le-iniziative-per-contrastarlo,1338432.html\" target=\"_blank\" rel=\"noopener\">Z<\/a>eroUno Web<\/p>\n<p>La riapertura dei negozi e la ripresa dello shopping in presenza porta i brand a confrontarsi con la necessit\u00e0 di un cambio di paradigma per quanto riguarda la protezione del proprio marchio. Quali strumenti hanno oggi a disposizione le aziende per aumentare la cultura e la consapevolezza del brand e per combattere la contraffazione?<\/p>\n<\/div>\n<div id=\"1250789679\" class=\"u_1250789679 dmNewParagraph\" data-element-type=\"paragraph\" data-version=\"5\">\n<p>La fine della pandemia ha provocato un ritorno alle modalit\u00e0 di shopping tradizionali in presenza. Piazze e centri commerciali tornano a ripopolarsi e, con la ripresa della vita fuori casa, distributori e catene tornano a confrontarsi con questioni legate all\u2019identit\u00e0 e alla\u00a0<strong>valorizzazione del proprio brand<\/strong>. Nel frattempo, le nuove esperienze di acquisto, introdotte dalla filiera per fronteggiare lo scenario del Covid-19, non hanno eliminato i problemi di\u00a0<strong>mercato grigio<\/strong>\u00a0e tracciabilit\u00e0 della distribuzione tradizionale, ma li hanno arricchiti di aspetti inediti che ora gli addetti ai lavori devono fronteggiare con le tradizionali misure di tutela dell\u2019identit\u00e0 del marchio.<\/p>\n<p>\u201cPer i settori del luxury, non solo fashion, ma anche automotive e food, \u00e8 importante aumentare l\u2019efficienza e la trasparenza connettendo il brand ai consumatori per mezzo di soluzioni di riconoscimento digitale\u201d spiega\u00a0<strong>Dario Pacotto<\/strong>\u00a0di 3rand Up. Un riconoscimento, quello cui si riferisce, che inizia da\u00a0<strong>soluzioni di tracciabilit\u00e0<\/strong>\u00a0pensate per l\u2019anticontraffazione, e che si evolve fino a produrre e una vera e propria\u00a0<strong>cultura del marchio<\/strong>, promossa per mezzo di piattaforme di Brand Value.<\/p>\n<p>Link: https:\/\/www.zerounoweb.it\/software\/blockchain\/brand-value-platform-cloud-e-blockchain-per-garantire-lautenticita-dei-prodotti\/<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>FONTE:\u00a0ZeroUno Web La riapertura dei negozi e la ripresa dello shopping in presenza porta i brand a confrontarsi con la necessit\u00e0 di un cambio di paradigma per quanto riguarda la protezione del proprio marchio. Quali strumenti hanno oggi a disposizione le aziende per aumentare la cultura e la consapevolezza del brand e per combattere la [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-reviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Value Platform: cloud e blockchain per garantire l\u2019autenticit\u00e0 dei prodotti - Elision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elision.com\/resources\/press-reviews\/brand-value-platform-cloud-e-blockchain-per-garantire-lautenticita-dei-prodotti\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Value Platform: cloud e blockchain per garantire l\u2019autenticit\u00e0 dei prodotti - Elision\" \/>\n<meta property=\"og:description\" content=\"FONTE:\u00a0ZeroUno Web La riapertura dei negozi e la ripresa dello shopping in presenza porta i brand a confrontarsi con la necessit\u00e0 di un cambio di paradigma per quanto riguarda la protezione del proprio marchio. 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