{"id":7447,"date":"2025-03-10T11:49:11","date_gmt":"2025-03-10T10:49:11","guid":{"rendered":"https:\/\/www.elision.com\/lutte-contre-le-marche-gris\/"},"modified":"2025-04-03T09:12:45","modified_gmt":"2025-04-03T07:12:45","slug":"lutte-contre-le-marche-gris","status":"publish","type":"page","link":"https:\/\/www.elision.com\/fr\/lutte-contre-le-marche-gris\/","title":{"rendered":"Lutte contre le march\u00e9 gris"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7447\" class=\"elementor elementor-7447 elementor-7297\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-099d7ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"099d7ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62579b5\" data-id=\"62579b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89e319c elementor-widget elementor-widget-heading\" data-id=\"89e319c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lutte contre le march\u00e9 gris<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2deccd2 elementor-widget elementor-widget-text-editor\" data-id=\"2deccd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0cm; line-height: normal;\"><span style=\"font-size: 13.5pt; font-family: Montserrat; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">D\u00c9COUVREZ COMMENT LUTTER CONTRE LE MARCH\u00c9 GRIS ET PROT\u00c9GER VOTRE MARQUE<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc88cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8fc88cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89463f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89463f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c34091\" data-id=\"8c34091\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eea466a elementor-widget elementor-widget-heading\" data-id=\"eea466a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La croissance du march\u00e9 gris<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de4377 elementor-widget elementor-widget-text-editor\" data-id=\"3de4377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"font-size: 13.5pt; line-height: 107%; font-family: Montserrat;\">Le march\u00e9 gris (ou grey market) est un ph\u00e9nom\u00e8ne en pleine expansion qui touche plusieurs secteurs, notamment les parfums, les cosm\u00e9tiques, les montres, les bijoux, les sacs, la maroquinerie, le mat\u00e9riel photographique, les cadeaux, les vins et les spiritueux. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 13.5pt; line-height: 107%; font-family: Montserrat;\">Ce march\u00e9 concerne les produits vendus par des canaux non autoris\u00e9s, c&rsquo;est-\u00e0-dire en dehors du r\u00e9seau officiel \u00e9tabli par le fabricant, ce qui entra\u00eene une perte de contr\u00f4le de la distribution et porte atteinte \u00e0 l&rsquo;image de la marque.<\/span><\/p>\n<p style=\"margin-bottom: 0cm; line-height: normal;\">\n<p class=\"MsoNormal\"><span style=\"font-size: 13.5pt; line-height: 107%; font-family: Montserrat;\">Aux \u00c9tats-Unis, par exemple, le march\u00e9 gris des cosm\u00e9tiques repr\u00e9sente plus de 6,3 milliards de dollars. Les produits vendus par ces canaux non autoris\u00e9s peuvent \u00eatre originaux mais non destin\u00e9s \u00e0 ce march\u00e9, sans garantie officielle ni conditions de stockage ad\u00e9quates. Dans certains cas, ces produits peuvent m\u00eame \u00eatre contrefaits, ce qui augmente le risque d&rsquo;atteinte \u00e0 l&rsquo;image de marque.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea1e4d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cea1e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c50fea elementor-widget elementor-widget-spacer\" data-id=\"8c50fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d085d elementor-widget elementor-widget-heading\" data-id=\"c5d085d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les risques du ph\u00e9nom\u00e8ne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4243aa0 elementor-widget elementor-widget-text-editor\" data-id=\"4243aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"font-size: 13.5pt; line-height: 107%; font-family: Montserrat;\">Les produits commercialis\u00e9s sur le march\u00e9 gris sont non seulement difficiles \u00e0 tracer, mais ils peuvent \u00e9galement ne pas respecter les r\u00e8gles de s\u00e9curit\u00e9 et de qualit\u00e9 impos\u00e9es par les fabricants. <\/span><\/p>\n<\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 13.5pt; line-height: 107%; font-family: Montserrat;\">L&rsquo;absence de contr\u00f4le sur les canaux de distribution entra\u00eene plusieurs probl\u00e8mes : <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de7c7e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7de7c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"font-size: 13.5pt;line-height: 107%;font-family: Montserrat\">Ventes par l'interm\u00e9diaire de revendeurs non agr\u00e9\u00e9s qui ne garantissent pas des normes de stockage et de distribution ad\u00e9quates<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"font-size: 13.5pt;line-height: 107%;font-family: Montserrat\">Certains produits vendus\nCertains produits vendus par l'interm\u00e9diaire de ces canaux peuvent \u00eatre des contrefa\u00e7ons<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8d074 elementor-widget elementor-widget-spacer\" data-id=\"3c8d074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db50214 elementor-widget elementor-widget-heading\" data-id=\"db50214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ccab2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccab2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ccb8eb4\" data-id=\"ccb8eb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b47a24 elementor-widget elementor-widget-text-editor\" data-id=\"9b47a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 13.5pt; line-height: 107%; font-family: Montserrat;\">Pour contrer le ph\u00e9nom\u00e8ne<br \/>Pour contrer le ph\u00e9nom\u00e8ne du march\u00e9 gris, il est essentiel de surveiller et de contr\u00f4ler le r\u00e9seau de distribution.<br \/>r\u00e9seau de distribution, en veillant \u00e0 ce que chaque produit ne soit vendu que par l&rsquo;interm\u00e9diaire de canaux<br \/>autoris\u00e9s<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 13.5pt; line-height: 107%; font-family: Montserrat;\">Notre solution pour le march\u00e9 gris offre un syst\u00e8me de tra\u00e7abilit\u00e9 avanc\u00e9 qui vous permet de <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c814ba7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c814ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-double\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Identifier en temps r\u00e9el les routes de distribution non autoris\u00e9es<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-double\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Associer chaque unit\u00e9 de produit \u00e0 une exp\u00e9dition et \u00e0 un distributeur officiel, en veillant au respect des accords commerciaux.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-double\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Emp\u00eacher la dispersion des produits sur des march\u00e9s parall\u00e8les o\u00f9 ils pourraient \u00eatre revendus sans contr\u00f4le ad\u00e9quat.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dad597f\" data-id=\"dad597f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e263ef4 elementor-widget elementor-widget-spacer\" data-id=\"e263ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69f3ab elementor-widget elementor-widget-image\" data-id=\"e69f3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/www.elision.com\/wp-content\/uploads\/2025\/02\/Real-Time-Location-System2-1-scaled.jpg\" class=\"attachment-full size-full wp-image-7304\" alt=\"\" srcset=\"https:\/\/www.elision.com\/wp-content\/uploads\/2025\/02\/Real-Time-Location-System2-1-scaled.jpg 2560w, https:\/\/www.elision.com\/wp-content\/uploads\/2025\/02\/Real-Time-Location-System2-1-300x200.jpg 300w, https:\/\/www.elision.com\/wp-content\/uploads\/2025\/02\/Real-Time-Location-System2-1-1024x683.jpg 1024w, https:\/\/www.elision.com\/wp-content\/uploads\/2025\/02\/Real-Time-Location-System2-1-768x512.jpg 768w, https:\/\/www.elision.com\/wp-content\/uploads\/2025\/02\/Real-Time-Location-System2-1-1536x1025.jpg 1536w, https:\/\/www.elision.com\/wp-content\/uploads\/2025\/02\/Real-Time-Location-System2-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-51826f6 elementor-widget elementor-widget-spacer\" data-id=\"51826f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569eeb8 elementor-widget elementor-widget-text-editor\" data-id=\"569eeb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span style=\"font-size: 13.5pt; line-height: 107%; font-family: Montserrat;\">L&rsquo;adoption d&rsquo;un syst\u00e8me de tra\u00e7abilit\u00e9 avanc\u00e9 est essentielle pour prot\u00e9ger votre marque et garantir que les produits ne sont distribu\u00e9s que par des canaux autoris\u00e9s.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 13.5pt; line-height: 107%; font-family: Montserrat;\">Nos solutions technologiques pour le march\u00e9 gris vous permettent de contr\u00f4ler totalement la distribution des produits, en veillant \u00e0 ce qu&rsquo;ils ne soient vendus que par des canaux officiels et autoris\u00e9s.<\/span><\/p>\n<\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 13.5pt; line-height: 107%; font-family: Montserrat;\">Contactez-nous d\u00e8s aujourd&rsquo;hui pour savoir comment nous pouvons vous aider \u00e0 mettre en place une solution de tra\u00e7abilit\u00e9 qui lutte efficacement contre le march\u00e9 gris et garantit la qualit\u00e9 et l&rsquo;authenticit\u00e9 de vos produits.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace26f4 elementor-widget elementor-widget-spacer\" data-id=\"ace26f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bdcc12 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5bdcc12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00c9COUVREZ NOS SOLUTIONS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lutte contre le march\u00e9 gris D\u00c9COUVREZ COMMENT LUTTER CONTRE LE MARCH\u00c9 GRIS ET PROT\u00c9GER VOTRE MARQUE La croissance du march\u00e9 gris Le march\u00e9 gris (ou grey market) est un ph\u00e9nom\u00e8ne en pleine expansion qui touche plusieurs secteurs, notamment les parfums, les cosm\u00e9tiques, les montres, les bijoux, les sacs, la maroquinerie, le mat\u00e9riel photographique, les cadeaux, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7447","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lutte contre le march\u00e9 gris - Elision.<\/title>\n<meta name=\"description\" content=\"Prot\u00e9gez votre marque contre le march\u00e9 gris. 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