{"id":5115,"date":"2023-03-01T12:00:15","date_gmt":"2023-03-01T11:00:15","guid":{"rendered":"https:\/\/www.elision.com\/consumer-engagement\/"},"modified":"2024-01-18T12:48:33","modified_gmt":"2024-01-18T11:48:33","slug":"consumer-engagement","status":"publish","type":"page","link":"https:\/\/www.elision.com\/fr\/consumer-engagement\/","title":{"rendered":"Engagement du consommateur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5115\" class=\"elementor elementor-5115 elementor-466\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1b5873 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1b5873\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8812283\" data-id=\"8812283\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bf94dc elementor-widget elementor-widget-spacer\" data-id=\"8bf94dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcd0ae7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcd0ae7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c8d487\" data-id=\"8c8d487\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d044c9c elementor-widget elementor-widget-heading\" data-id=\"d044c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Engagement du consommateur<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab036e8 elementor-widget elementor-widget-text-editor\" data-id=\"ab036e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PLUS DE VALEUR POUR LA MARQUE ET POUR LE CONSOMMATEUR<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d331a1b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d331a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf833e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf833e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c066dd\" data-id=\"2c066dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adc0173 elementor-widget elementor-widget-text-editor\" data-id=\"adc0173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La marque est ce qui permet de faire en sorte qu&rsquo;un produit co&ucirc;te \u00ab un peu plus cher \u00bb ou de conqu&eacute;rir une plus grande part de march&eacute; par rapport aux entreprises qui vendent des produits similaires mais sans nom. Ce \u00ab quelque chose en plus \u00bb se traduit par des flux de tr&eacute;sorerie futurs suppl&eacute;mentaires. La valeur actuelle de ces flux de tr&eacute;sorerie futurs suppl&eacute;mentaires constitue ce que l&rsquo;on appelle le capital-marque. Renforcer le capital-marque est le seul moyen connu et reconnu de cr&eacute;er de la valeur &agrave; long terme pour les actionnaires. C&rsquo;est la cl&eacute; de vo&ucirc;te du travail de tout manager.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7812b86 elementor-widget elementor-widget-text-editor\" data-id=\"7812b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Elision est en mesure d&rsquo;aider votre entreprise gr&acirc;ce &agrave; une approche de bout en bout qui permet d&rsquo;explorer toutes les donn&eacute;es de votre cha&icirc;ne d&rsquo;approvisionnement, en fournissant des informations pr&eacute;cieuses et exploitables pouvant &ecirc;tre utilis&eacute;es pour accro&icirc;tre l&rsquo;efficacit&eacute;, la transparence et la rentabilit&eacute; de votre entreprise.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df4df2 elementor-widget elementor-widget-image\" data-id=\"1df4df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"462\" src=\"https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-brand-value-platform.webp\" class=\"attachment-large size-large wp-image-4781\" alt=\"\" srcset=\"https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-brand-value-platform.webp 997w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-brand-value-platform-300x173.webp 300w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-brand-value-platform-768x444.webp 768w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-brand-value-platform-18x10.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83fbbec elementor-widget elementor-widget-spacer\" data-id=\"83fbbec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1e56a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b1e56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a66ba elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"08a66ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1d63a5 elementor-widget elementor-widget-heading\" data-id=\"e1d63a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connecter les marques et les consommateurs &agrave; travers les produits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2acb870 elementor-widget elementor-widget-text-editor\" data-id=\"2acb870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gr&acirc;ce &agrave; Elision, il est possible de doter vos produits d&rsquo;une <b>identit&eacute; num&eacute;rique<\/b> afin d&rsquo;en garantit l&rsquo;<b>authenticit&eacute;<\/b> et d&rsquo;entamer une <b>relation avec le consommateur final<\/b>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c3cd9 elementor-widget elementor-widget-text-editor\" data-id=\"13c3cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;int&eacute;gration du module Consumer Engagement de la Plateforme TESISQUARE avec le syst&egrave;me d&rsquo;information de l&rsquo;entreprise permet de cr&eacute;er automatiquement le profil num&eacute;rique de chaque objet d&egrave;s la phase de production. En appliquant un <b>QR code<\/b> ou un <b>tag NFC<\/b> contenant le code d&rsquo;identification au produit, celui-ci acquiert sa propre identit&eacute; num&eacute;rique.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06192ff elementor-widget elementor-widget-text-editor\" data-id=\"06192ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La lecture du code d&rsquo;identification &agrave; travers un smartphone permet de visualiser l&rsquo;<b>ensemble de la fili&egrave;re<\/b>, de la production jusqu&rsquo;au client final (storytelling), tout en garantissant l&rsquo;authenticit&eacute; du produit. Le storytelling d&eacute;clenche une interaction avec le client, offrant une nouvelle exp&eacute;rience d&rsquo;achat et d&rsquo;engagement apr&egrave;s-vente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f8a61 elementor-widget elementor-widget-text-editor\" data-id=\"78f8a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Toutes les donn&eacute;es distribu&eacute;es peuvent &ecirc;tre collect&eacute;es sur la <b>blockchain<\/b> pour offrir transparence et s&eacute;curit&eacute;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9ba2b elementor-widget elementor-widget-text-editor\" data-id=\"6e9ba2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Elision garantit une protection et une valorisation maximales de la marque dans tous les secteurs, en particulier celui de la mode (habillement, chaussures, lunettes, accessoires, etc.).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b86f897 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b86f897\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ae1766\" data-id=\"8ae1766\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-688b804 elementor-widget elementor-widget-text-editor\" data-id=\"688b804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quelques caract&eacute;ristiques de la plateforme.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccae23e elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ccae23e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-double\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La plateforme permet de g&eacute;rer des documents multim&eacute;dia dynamiques par diff&eacute;rents crit&egrave;res et &agrave; diff&eacute;rents niveaux (entreprise, marque, collection, ligne, SKU, num&eacute;ro de s&eacute;rie).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-grip-lines\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gestion des <b>variantes &agrave; <i>n<\/i> niveaux<\/b> (ex. couleur, taille, tonalit&eacute;, drop, etc.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-language\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Multilingue<\/b><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-users\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Multi-utilisateurs<\/b><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Utilisable sur <b>iOS<\/b> et <b>Android<\/b><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-shield\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Menu administrateur configurable, gestionnaire de compte<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-tag\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Menu utilisateur final configurable, gestionnaire d&rsquo;utilisateurs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-cloud\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Cloud public<\/b> ou <b>cloud priv&eacute;<\/b><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>App<\/b> ou <b>Web App<\/b><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-share-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Social Sharing<\/b> : votre marque est une communaut&eacute; qui, &agrave; travers les produits faisant partie du r&eacute;seau PYB, peut dialoguer avec les principaux m&eacute;dias sociaux (Facebook, Instagram, etc.).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-people-arrows\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Marketing 1-to-1<\/b> pour mettre en place des dynamiques de marketing avec les consommateurs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tshirt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Armoire virtuelle<\/b> (pour le secteur de la mode de luxe)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-chart-bar\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enrichissement num&eacute;rique<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-recycle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Identit&eacute; num&eacute;rique pour la seconde main<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chart-line\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Analyse<\/b>, Interfaces directionnelles<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-medical-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Import<\/b> &amp; <b>export<\/b> consoles (excel, txt, xml, ecc.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-qrcode\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Prend en charge tous les types de s&eacute;rialisation (QR code, RFID, NFC, DataMatrix, etc.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6fd2da\" data-id=\"d6fd2da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a5c143 elementor-widget elementor-widget-image\" data-id=\"9a5c143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"716\" src=\"https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-protect-your-brand.webp\" class=\"attachment-large size-large wp-image-4783\" alt=\"\" srcset=\"https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-protect-your-brand.webp 937w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-protect-your-brand-300x269.webp 300w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-protect-your-brand-768x688.webp 768w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-protect-your-brand-13x12.webp 13w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca9aff elementor-widget elementor-widget-image\" data-id=\"5ca9aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"527\" height=\"532\" src=\"https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-watch.webp\" class=\"attachment-large size-large wp-image-4782\" alt=\"\" srcset=\"https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-watch.webp 527w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-watch-297x300.webp 297w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-watch-150x150.webp 150w, https:\/\/www.elision.com\/wp-content\/uploads\/2023\/03\/consumer-engagement-watch-12x12.webp 12w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf89ea elementor-widget elementor-widget-text-editor\" data-id=\"ebf89ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La possibilit&eacute; de contr&ocirc;ler l&rsquo;ensemble du secteur d&apos;activit&eacute; au niveau mondial, d&rsquo;instaurer des dynamiques de collaboration entre les marques et leurs clients (signalement des produits contrefaits via une application) et d&rsquo;appliquer le syst&egrave;me &agrave; la fois &agrave; la vente en magasin et au commerce &eacute;lectronique, font du module Consumer Engagement un outil important dans la lutte contre la contrefa&ccedil;on qui peut &ecirc;tre facilement int&eacute;gr&eacute; dans les syst&egrave;mes de gestion et  anti-contrefa&ccedil;on existants.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Engagement du consommateur PLUS DE VALEUR POUR LA MARQUE ET POUR LE CONSOMMATEUR La marque est ce qui permet de faire en sorte qu&rsquo;un produit co&ucirc;te \u00ab un peu plus cher \u00bb ou de conqu&eacute;rir une plus grande part de march&eacute; par rapport aux entreprises qui vendent des produits similaires mais sans nom. Ce \u00ab [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5115","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engagement du consommateur - Elision<\/title>\n<meta name=\"description\" content=\"La marque est ce qui permet de faire en sorte qu\u2019un produit co\u00fbte \u00ab un peu plus cher \u00bb ou d\u2019acqu\u00e9rir une plus grande part de march\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elision.com\/consumer-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement du consommateur - 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